Staying competitive is critical to business success, but with the constantly changing state of today’s market, it can be difficult for established businesses to maintain their competitive edge. Companies are being forced to become more innovative, which can be difficult for those who are focused on maintaining rather than disrupting. Many people tend to look at things incrementally, building on processes that already exist rather than reimagining them altogether. Because of this, larger, more established companies tend to have a difficult time fostering growth and innovation within their organization.